LionsgateI like this logo as it is quite fantasy-like, what with the Sun bursting through the clouds. The darkness off the clouds adds emigma to the logo, adding a sense of mystery to the logo. This logo would be aimed at teenagers and adults, as it is quite mature and would not appeal to children. This is due to the dull colours, as the logo is mainly coloured in white, grey and black; fairly dull and 'mature' colours. I will take account the colour scheme in this logo when making my own.
This logo is very eye-catching, due to the bright colours which grab people's attention. I like this logo as it has a fantasy element to it, especially with the element of there being "a man on the moon" which this logo endorses. This gives the logo a child-like feel to it. The audience which this logo would most appeal to would be children aged 3-11. This is due to the bright colours which the logo uses, especially in the words 'DreamWorks.' The fact that the name of the company is written in bright colours draws attention to it, making it seem important. It is a very colourful logo. However, I don't think I will create a logo like this one as it does not fit in with the target audience of our film.
UniversalThe word 'Universal' in this logo is written in large, eye-grabbing writing, which seems to slightly curve around the world. The white and gold colours used in this logo gives a sense of class, making the company seem professional and well-respected. This means that when you see a film which is made by this company you will be expecting it to be of a high standard, and this is reflected by the colours used in the logo. The globe behind the writing is coloured in bright colours; blue and green, grabbing attention. The world also symbolises that it is a worldwide company, and that it's films can be enjoyed globally.
Columbia PicturesThis logo is very effective, it is bold, grabs attention and looks very professional. The light behind the word 'Columbia' immediately grabs the audience's attention and shows us what is important in the image, the name of the company. The woman holding the light may be symbolic of The Statue of Liberty, famous for it's location in New York, USA. This shows that it's films are primarly set in America, using this iconic image to show us this. This logo is effective and seems of high quality, but, however, I feel that it looks fairly old fashioned, and will only appeal to an older target audience as opposed to children and teenagers.
Columbia PicturesThis logo is very effective, it is bold, grabs attention and looks very professional. The light behind the word 'Columbia' immediately grabs the audience's attention and shows us what is important in the image, the name of the company. The woman holding the light may be symbolic of The Statue of Liberty, famous for it's location in New York, USA. This shows that it's films are primarly set in America, using this iconic image to show us this. This logo is effective and seems of high quality, but, however, I feel that it looks fairly old fashioned, and will only appeal to an older target audience as opposed to children and teenagers.
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